Jobman is a temporary employment agency that connects employers with candidates across Poland. The company specializes in supplying staff for logistics, retail, and inventory-related projects. Despite its nationwide reach, the website needed support in building organic search visibility in order to reach job seekers more effectively in specific cities and industries.
The client’s goal was not just “being present in Google”, but steady growth in visibility for keywords with real recruitment value, which resulted in:
The main assumption was scaling results in a safe, long-term way, without actions that could pose a risk to the brand.
Our challenge was standing out in a highly competitive HR market. The goal was to make job offer pages (cities and industries) the first choice for candidates searching for temporary work.
We analyzed the heading structure across the entire website. The focus was on implementing a clear hierarchy so that Google crawlers could immediately understand the main topic of each page.
We aligned regional pages (e.g. “employment agency Szczecin”, “employment agency Lublin”) with specific user intent. These sections were optimized for local search queries, resulting in rapid ranking growth.
Alongside on-site efforts, we launched an intensive domain authority-building process. Strong industry and local portals were selected for sponsored publications that strengthened the most important job offer pages.
The client regularly published valuable blog articles. Our role was identifying topics with strong search demand and optimizing them so they not only educated users, but also drove traffic to job offers.
From the very beginning, we focused on organizing SEO foundations and consistently improving the visibility of job offers at both local and industry level.
Instead of chasing empty clicks, we focused on elements that shorten the candidate’s path to the “Apply” button.
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Thanks to a change in strategy, SEO stopped being perceived as a marketing expense and became real support for operations and recruitment teams. Every upward trend translates into savings on advertising budgets and a larger candidate pool.
Visibility growth was driven by dominance in high-intent queries – those used by candidates ready to take up a job.
Scaling visibility allowed us to capture key local markets important for the company’s branches.
Organic traffic grew steadily, reaching 7.3k users from Google in November 2025. This traffic goes directly to job offer pages, not random sections of the website.
In November 2025, the website generated 823 conversions (submitted application forms), more than doubling results compared to the period before the strategy was implemented.
In Jobman’s case, SEO acts as a strategic recruitment scaling channel, not just a way to improve rankings.
This is not the end of the journey, but a solid foundation for 2026, with further expansion into new local markets planned.
