Brand mentions in AI

Language models have become a daily advisor for millions of people. Instead of typing queries into Google, a user simply asks: “What do you recommend?”, “Who does this best?”, “Which solution should I choose?”

The response is not a list of links but a single, concise recommendation. That is exactly where you want to be.

That is why we created the service Brand Mentions in AI – a process that increases your company’s chances of being included by models such as ChatGPT, Claude, or Gemini in generated answers.

Our process includes:

Visibility audit of your brand across major LLMs

Content and data optimization for AI (AI-readiness)

Content strategy that supports answer generation (RAG)

Building digital authority and source credibility

Monthly monitoring and reporting of your AI presence

Michał Grzyb - SEO & AI Specialist

Michał Grzyb

SEO & AI Specialist

Delante – Best technical SEO agency

Why brand mentions in AI matter today?

Artificial intelligence has become a guide when choosing tools, services, and business partners. If a user asks a model for a recommendation, the AI’s answer becomes a form of opinion — and often the final purchase trigger.

Visibility of your brand in AI gives you:

  • an additional channel to reach customers,
  • an advantage over competitors who still focus exclusively on SEO,
  • an effect that lasts much longer than typical advertising — because once models “learn” the data, they reuse it for an extended period.

This is a natural evolution of visibility in a world dominated by conversational answers.

Brand Mentions in AI – what we will do?

1.

Audit of brand presence in LLMs

We check whether your brand appears in AI responses, in what context, and which companies are mentioned alongside you. This is the starting point for a visibility strategy.

2.

Preparing content for AI (AI-readiness)

Models prefer concrete, consistent, fact-based content. We therefore create expert texts, analyses and reference materials that support recommendations. We update and optimize content so it is easily digestible for models.

3.

Building domain authority

We increase your brand’s visibility online through publications, contextual links and credibility-building measures. Models use source data — so your sources must be valuable to them.

4.

Monitoring brand mentions in AI

We regularly check how models respond to queries related to your industry. We measure mention frequency, links generated by AI, and the tone in which your brand is presented.

How LLM ranking differs from traditional SEO?

Skuteczne strategie SEO

SEO

SEO is about ranking in search results

Pozycjonowanie w AI

AISO

AISO is about becoming a recommended source in AI-generated answers.

ElementSEOBrand Mentions in AI
Place of exposureSearch engine results pagesAI-generated answers
MechanismIndexing, links, keywordsTrusted sources, semantics, context
Type of contentContent aimed at queries and search intentContent aimed at dialogue and user questions
TrafficOrganic search trafficAI recommendations and citations

LLM ranking does not replace SEO — it complements it.

Who is this process for?

  • B2B companies that want to build an expert position,
  • specialized brands and services that require contextual understanding,
  • e-commerce with products that need comparison or explanation,
  • organizations that want AI to talk about them accurately and more often.

How we measure results

  • we observe how often AI points to your brand,
  • we analyze the content of answers and the context of recommendations,
  • we monitor comparisons and listings where you appear,
  • we check traffic from links generated by models,
  • we analyze changes in the number of brand-related queries.

Want AI to start remembering your brand?

If you want to see how models describe your company and how to increase your chances of positive recommendations, talk to an expert. Now is the perfect time to prepare your brand for the era of conversational search.

FAQ – Brand Mentions in AI

Does AI have to “know” my brand to mention it?

Yes – models rely on web data and sources they consider reliable. You need to provide them with material they can use.

 

Can I influence how AI describes me?

Yes – through reliable content, consistent data, and appropriate exposure in places accessible to models.

 

How long does it take to improve visibility in AI?

First effects can be seen within a few weeks; the full process usually takes 2–4 months.

 

Does this replace SEO?

No. It is a natural extension of existing efforts that prepares a brand for a new way of searching.