Our Client is a modern medical center in Nowy Sącz. The clinic focuses on infertility diagnostics and treatment and was one of the first in Poland to introduce ultrasound diagnostics of endometriosis and adenomyosis. It is also the only clinic in the region to offer comprehensive semen diagnostics.
Although the clinic’s services were broad and trusted by patients, its online presence was almost nonexistent. The website contained only basic information, a price list, and a doctors’ section.
The lack of dedicated service pages meant the site had little chance of ranking well on Google. Keywords such as “urolog Nowy Sącz,” “ortopedia Nowy Sącz,” or “histeroskopia” were assigned to the homepage or the doctors’ tab, which did not match user intent nor meet search engine requirements.
As a result, keywords were either not indexed at all or ranked very low, causing the clinic to lose potential patients. Our goal was to build comprehensive visibility from scratch, enabling the clinic to reach people actively searching for specialists in Nowy Sącz.
We began with a full SEO audit. We identified the major issues: no dedicated service pages, incorrect header structure, no internal linking, and many important keywords outside Google’s index. The analysis confirmed that in its current form, the website had no chance of generating organic traffic.
We developed a plan to expand the website with dedicated service pages for each key treatment. Each page received its own URL, unique content, optimized headers (H1, H2, etc.), meta tags, and SEO-driven copy. This allowed Google to clearly identify that the site met specific patient search queries.
We launched a blog with regular educational articles addressing patients’ common questions and concerns. This helped attract a wider audience at the early stages of research and positioned the clinic as an expert.
After implementation, we monitored keyword rankings and traffic continuously. We evaluated which queries performed best and made adjustments. New content was systematically added to maintain growth.
The results came faster than expected. Just weeks after the new architecture and content were implemented, the website started ranking high in Google search results.
This translated not only into greater visibility but also into real business outcomes: more inquiries, appointments, and a stable increase in organic traffic.
This case study shows that even basic but comprehensive SEO actions can dramatically impact business growth. The lack of service pages and poor optimization blocked the site from reaching patients via Google. Implementing a new architecture, optimizing content, launching a blog, and enhancing doctors’ profiles quickly boosted rankings and generated measurable results.
The key takeaway? Google values content that precisely matches user intent. A holistic SEO approach, covering both service pages and specialist profiles, can move a website up dozens of positions in a short time and significantly increase patient numbers.
Today, medical center not only ranks for its most important keywords but also gains patients exactly when they are searching for a specialist.
