Polish Automotive Parts Manufacturer: +116% Views and Record Organic Traffic in Less Than a Year

Without solid foundations even the best content won’t work. We carried out a series of corrective actions that “unlocked” the site for Google bots:

• Global improvement of Meta Titles: we optimized titles for CTR and keyword relevance, moving away from automatic, meaningless names.
• Breadcrumb path updates: we improved URL structure in the breadcrumb navigation, which helped index subcategories better.
• Elimination of 404 errors: we identified and fixed pages generating errors, recovering lost link equity and improving user experience.

Optimizing content for SEO required continuous analysis. The challenge was effective keyword targeting. To achieve this:

1. We launched a corporate blog: where we build the expert image, explain technological differences and dispel myths about quality.
2. We enriched car model pages: creating dedicated, unique descriptions for specific car models. This allows users searching for a particular model to land directly on the manufacturer’s tailored offer.

This was the toughest piece of the puzzle. We had to demonstrate that the manufacturer equals quality. Through high-quality how-to content and technical product descriptions, we began building domain authority (Topical Authority). Google started to reward the site not just for keywords, but for comprehensively covering the niche topics.