FORM Grupa Lekarska is a Warsaw-based clinic offering comprehensive services in neurosurgery, neurology, orthopedics, and physiotherapy.
Before starting cooperation with Delante in 2021, the website did not generate significant organic traffic, and rankings fluctuated noticeably in tools like SemStorm and Senuto. Most contacts came from the Znany Lekarz portal.
Therefore, our goal was to turn the website into a stable source of traffic and leads that would support the clinic’s long-term growth.
Every project begins with deep analysis. The SEO audit of FORM Grupa Lekarska’s website was like a medical scan – we had to diagnose every issue, even the smallest one.
The main challenge was diversification. Relying on one source of traffic (especially an external one) is a marketing “single point of failure”. Our strategic objective was to diversify patient acquisition channels. We wanted the website to become a self-sufficient asset working for the clinic 24/7.
The website was highly sensitive to Google algorithm updates, visible in analytics as significant visibility fluctuations. It was also not fully optimized for local SEO in Warsaw.
In the medical industry, you don’t simply “do SEO”. You build authority, and SEO is the tool that helps show that authority to the world and search engines. Therefore, we immediately began implementation.
Medical SEO requires more than expert knowledge and high-quality content – it also carries great responsibility. In addition to E-E-A-T guidelines, we ensured full compliance with regulations:
Thanks to this, both on-site content and off-site activities were created responsibly, transparently, and safely – building trust and long-term stability in Google.
Our long-term partnership delivered spectacular results, despite fluctuations caused by Google updates (such as AIO).
At the start, monthly organic traffic was ~4,000 (Google Search Console). With our E-E-A-T strategy, we achieved peak growth in January 2025 – 1200% increase, reaching 52,000 monthly clicks.
Senuto visibility charts show strong, stable performance despite AI Overviews rollout. The site stabilized at a level far higher than ever before.
One of the key objectives was to dominate the most profitable and prestigious neurosurgery keywords. Ranking first for “neurochirurgia” and “neurochirurg” boosts brand authority and patient trust.
We also captured informational keywords like “neurochirurg co leczy” and “czym zajmuje siÄ™ neurochirurg” – ensuring visibility throughout the full patient journey.
SEO became the clinic’s main revenue-driving channel, successfully diversifying patient acquisition sources.
Our cooperation with FORM Grupa Lekarska proves that long-term medical SEO delivers measurable results. Combining medical knowledge with SEO expertise allowed us to create content valuable for patients and effective in search engines.
Success was possible thanks to a true partnership. The client provided genuine medical expertise – we provided a strategy that allowed Google and patients to see it.
Resilience to major updates like AIO was not a coincidence – it was a reward for “white-hat” strategy and prioritizing quality. In a world of increasingly smart algorithms, you cannot trick Google. You can only prove your value.
