How many users check a company on Google before deciding to contact or book an appointment? Almost everyone. If your website doesn’t appear high in search results or there are no reliable publications about you in trusted sources, for most people your brand practically doesn’t exist.
This was exactly the situation LongLife, operating in the health and wellbeing industry, found itself in. The website was invisible on Google, and the domain didn’t have enough authority to compete with others.
In the health industry, subject to Google’s detailed YMYL guidelines, marketing alone is not enough — building credibility is essential. The client chose our ePR service to strategically build the foundations for future growth by combining branding goals with technical aspects.
The priority was to improve site parameters such as DR (Domain Rating). Within the ePR service, we treat this as measurable proof of a brand’s growing online credibility.
LongLife was to be not only visible on Google but also present in the minds of potential customers as a solid, reliable, and trustworthy brand.
For search engines, LongLife’s domain was unrecognizable. At the beginning, the DR parameter was only 1, and the URL Rating was 8.
In the health sector, Google requires evidence of expertise and credibility. ePR activities, consisting of publishing expert content in trusted places, directly address these requirements.
We designed a series of articles published both in industry and nationwide portals. Each text provided valuable information, answered real reader needs, and at the same time presented LongLife as an expert in health, prevention, and wellbeing.
Each article included natural references to LongLife’s website, which gradually increased its authority in Google’s eyes.
We tracked referral traffic, user interactions, and the impact on SEO metrics. This allowed us to continuously evaluate the effectiveness of our actions.
Our ePR activities delivered excellent results, showing the double benefit of this service — both branding and technical.
Thanks to publications, LongLife’s domain gained Google’s trust significantly, which the data confirms.
The main goal of ePR is to reach people. The publications generated real interest, which is visible in the growth of referral traffic to the LongLife website directly from the portals where the articles were published.
The published content received the first reactions: 2 comments and 3 article ratings, proving that our efforts reached engaged audiences and started building a community around the brand.
Reading this case study, you might think: “It works for others, but will it work for me too?”. The answer is simple — yes. Every brand, regardless of industry, needs authority on Google and presence in trusted media. That’s exactly where you should appear.
