Our four-month project to optimize the client’s Google My Business listing went seamlessly. Within just a few weeks, we observed a noticeable increase in visibility and a broader range of keywords the listing started ranking for. On top of that, user engagement grew significantly, driving more traffic to the client’s website. I’m very happy with the results we achieved in this project.
The client’s Google My Business listing wasn’t ranking high in the search results, limiting its reach and making it harder for potential customers to find the business.
Due to the listing’s low visibility on Google Maps, the company struggled to attract new customers and increase revenue.
The primary goal of our cooperation was to improve the listing’s visibility in Google search results, drive more traffic to the client’s website and ultimately increase the number of customers and conversions.
We started with a detailed audit of the client’s Google My Business listing to identify areas for optimization and improvement. By analyzing competitor listings, we tailored our approach to better align with market trends. We optimized the listing to boost its visibility and created a 3-month posting plan to enhance the company’s presence on Google Maps.
At the same time, we worked on building backlinks from NAPs, directories, social media, and various profiles to support client’s long-term growth, boost user engagement, and encourage more website visits from the Google Business listing.
Key process elements:
The client’s Google Business listing was poorly optimized, limiting its effectiveness on Google Maps and making it less appealing to potential customers. We identified several key areas that needed immediate improvement to enhance visibility and engagement.
The main areas for improvement included:
The client’s Google Business listing had a significant number of negative reviews, which could have been impacting its search ranking and discouraging potential customers from reaching out.
We added a business description, implemented the primary and additional categories, included links to social media profiles and the correct website link, added a logo, and activated the messaging feature.
We developed a 3-month post strategy and consistently published posts, accompanied by images and links to the website.
We created 49 backlinks from various sources (directories, NAPs, profiles) to improve the listing’s position on Google Maps, as well as boost its visibility and drive more traffic.
Thanks to the implemented SEO strategy, the client’s Google My Business listing gained significantly more visibility, leading to a noticeable increase in impressions and user interactions. Additionally, the number of search terms and keywords the listing was displayed for in the search results grew substantially, allowing our client to reach a wider audience of potential customers.
📌 Keywords the listing ranks for:
📈Increase: +790 keywords
A higher number of relevant keywords the listing appears for in Google Maps and in the search results means a greater chance of reaching people who are actively looking for specific services offered by the client.
📌 Listing impressions on Google Maps:
📈Increase: +41%
A well-optimized Google My Business listing appears high in Google Maps for keywords that are most relevant to the industry and client’s offer. This makes it more likely for users to find the listing when searching for services in a particular area.
📌 Monthly website traffic directly from the Google My Business listing:
📈Increase: +53%
Increased website traffic directly translates to more potential customers discovering and exploring the products or services offered by our client.
