Vikk Meble is a Polish brand specializing in the production of sliding wardrobes, sliding doors, and modern furniture systems designed to maximize space utilization in homes and apartments. The company offers a wide range of models and configurations with solid quality at a competitive price. Vikk Meble provides both ready-made collections and custom-designed projects tailored to individual client needs, ensuring attention to every detail of execution.
The success of the collaboration with Vikk Meble is the result of consistent, coordinated efforts. Through regular testing, optimizations, and a holistic approach to campaigns, we were able to build a stable foundation for sales growth and improve the quality of traffic that translated directly into conversions. Understanding what differentiates the brand from competitors and how its audience behaves allowed us to design an effective, flexible, and scalable operational model. The results are presented below.
Vikk Meble began its collaboration with us in August 2024. The primary goal was to increase sales of sliding wardrobes and improve the overall quality of the store so that advertising efforts could deliver tangible, measurable results. The client expected increased visibility, streamlined marketing activities, and consistent improvement in traffic quality and conversions.
Initially, we focused exclusively on promoting sliding wardrobes through Google Ads, Meta Ads, and complementary SEO efforts designed to support paid campaigns and enhance the overall quality of the store. After approximately six months, in line with the client’s needs and decision, we expanded advertising efforts to include upholstered furniture. We launched new campaigns, tested creatives, audience segments, and formats to identify effective pathways for scaling campaigns and uncover additional revenue sources.
Thanks to consistent and holistic efforts, we achieved high campaign effectiveness and stable sales growth, maintaining a year-to-date ROAS (from January to October) of approximately 1000%.
In the advertising campaigns, we highlighted Vikk Meble’s key differentiators, including lifetime warranty on sliding systems, thicker panels, and customization options.
Another critical element was precise data analysis, which enabled us to make accurate optimization decisions. For example, we identified that while the majority of website visitors were women, men were largely the actual buyers. This insight allowed us to design campaigns based on real user behavior.
An essential part of the strategy was the intensive use of remarketing, which helped close sales and “warm up” users already familiar with the brand. At the same time, we maintained campaigns targeting cold audiences – people who had not previously interacted with Vikk Meble – to ensure a steady influx of new potential customers. Remarketing audiences were excluded from these cold campaigns to preserve their purity and ensure precise testing.
Additionally, analyzing campaign types, creatives, audience segments, and seasonality allowed us to scale campaigns at the right moments while maintaining high quality.
As a result, the combination of all these elements – strategic approach, testing, highlighting USPs, continuous optimization, and data analysis – enabled us to achieve real sales growth and stable results for the 2025 season, as shown in the attached screenshots.
Meta Ads
Google Ads
The Vikk Meble case demonstrates the importance of combining a well-thought-out advertising strategy with SEO, precise data analysis, and consistent highlighting of competitive advantages. This approach enabled us to create a stable and scalable operational model that responded both to market seasonality and real user behavior.
