Increase in clicks by 96% for wealth management platform

Swiss-Polish financial technology (FinTech) company that provides an integrated wealth management platform. Its cloud-based solution automates data consolidation from various banks, simplifying portfolio management, reporting, and client communication. Founded in 2014, the company targets wealth managers and family offices of all sizes, supporting them in their digital transformation and business scalability.

When the company approached us, their wealth management platform, despite its significant technological potential, faced fundamental issues that limited its growth in the online channel. We identified three main areas that required immediate attention:

• Critically Low Visibility: The primary problem was a negligible presence in organic search results. With only 10 keywords in the TOP10, the platform was practically invisible to potential clients actively searching for such solutions.
• Lack of High-Quality Content: The site lacked high-quality, substantive blog content. This made it impossible to build an expert image, attract traffic from informational queries, and educate the market about the solutions offered.
• Neglected On-Page Optimization: The website was not optimized for basic yet crucial SEO elements. It lacked proper meta data (titles and descriptions) and a logical header structure, which hindered search engines from understanding and correctly evaluating the site’s content.

Our strategy was based on a comprehensive approach, combining high-quality content creation with fundamental SEO optimization. The goal was to build the website’s topical authority and improve its technical foundations to maximize organic visibility.

• Expert Content Creation: We developed and regularly published blog articles on finance and investment topics. The content was tailored to the target audience’s needs, answering their key questions and establishing the brand’s image as an expert in wealth management.
• On-Page Optimization: We performed a detailed optimization of the website’s key pages. This included optimizing meta tags, header structures (H1-H6), and existing content to ensure full compliance with search engine guidelines.
• Enriching Content with FAQ Sections: We added extensive “Frequently Asked Questions” (FAQ) sections to key blog articles. This not only helped to better address user intent but also increased the chances of appearing in rich search results.
• Core Page Content Development: We created new or expanded the content on the homepage and main service subpages to more precisely communicate the value of the platform and saturate them with relevant keywords.
• Improving Internal Linking: We implemented a strategic internal linking structure to connect related articles and pages. This improved user navigation and helped distribute authority across the entire domain.

The implemented strategy yielded measurable and outstanding results, confirming the effectiveness of our actions. We observed improvements across all key areas, from search engine visibility to genuine user engagement.

• +1749% Increase in Impressions: We achieved a massive leap in organic visibility. Monthly impressions in search results surged from 11,206 to 207,216, meaning the content reached a vastly larger audience.
• +1781% Increase in TOP10 Keywords: The foundation of this success was a radical improvement in Google rankings. The number of keywords for which the site ranks in the TOP10 grew from a mere 11 to an impressive 207.
• +96% Increase in Clicks: Increased visibility translated directly into traffic. The monthly number of clicks nearly doubled, rising from 476 to 935, demonstrating that we attracted valuable and interested users.
• Visibility in AI Overviews: As a testament to the highest quality and authority, the client’s content began appearing in Google’s AI-generated answers (AI Overviews), placing the brand at the forefront of search innovation.

This project stands out primarily due to the scale of the transformation achieved and the strategic approach to building visibility from the ground up in the demanding FinTech niche.

• Building Authority from scratch: We didn’t just optimize an existing strategy; we built an entire content and SEO foundation from the ground up. The journey from near-invisibility (only 11 keywords in the TOP10) to becoming a thought leader with hundreds of phrases in top positions demonstrates the power of a perfectly executed foundational strategy.
• The Synergy of Content and Technical SEO: The success wasn’t the result of a single trick, but the synergy between creating high-quality, expert content and meticulous on-page technical optimization. This holistic approach ensured that not only was great content produced, but it was also perfectly positioned for search engines to discover, understand, and rank highly.
• Future-Proof Results: Beyond the impressive growth in traditional metrics, a key differentiator is the emergence of content in Google’s AI Overviews. This proves that our strategy built true topical authority—a quality that will continue to deliver value in the ever-evolving search landscape.