How Google Ads and Pinterest Increased Foot Traffic to Home Concept Galleries by 20%

Curious about how to drive more customers to your physical locations? See how we helped Centrum Wnętrz Home Concept increase foot traffic to their malls in Katowice and Warsaw. Through targeted Google Ads and Pinterest campaigns, we tailored a strategy that boosted offline visits and strengthened brand presence. Check out our case study to learn more!

Industry: Interior Design
Market: Silesian Agglomeration, Warsaw Agglomeration
Services: Google Ads, Pinterest Ads
CMS: WordPress

Centrum Wnętrz Home Concept owns two specialized shopping malls located in Katowice and Warsaw. These venues bring together under one roof tenants offering high-quality interior design products – from furniture, doors, and flooring to bathroom fixtures, tiles, and finishing elements. The offer targets both individual customers and interior design professionals.
Website: https://homeconcept.com.pl/

The nationwide decline in shopping mall visits also affected the interior design sector. For Centrum Wnętrz Home Concept, the key challenge was to reverse this trend and attract more visitors to their local malls in Katowice and Warsaw.

Our collaboration began in January 2023, initially focusing on increasing traffic to the website. Over time, in line with the client’s changing priorities, campaigns were optimized to drive offline visits to the malls.

Starting from June 2024, the primary conversion goal became offline visits to the client’s locations. We conducted localized campaigns separately for Katowice and the Silesian agglomeration, as well as for Warsaw and its surroundings.

In September 2024, we expanded efforts by adding Pinterest as a complementary visual communication channel, targeting audiences interested in interior design.

Our cooperation included:

• Local Performance Max campaigns in Google Ads, optimized for offline visits
• Google Ads Demand Gen campaigns aimed at increasing brand engagement and presence

Brand awareness campaigns on Pinterest Ads, designed to inspire users and strengthen brand recognition

• Approximately 20% increase in offline conversions in Google Ads (January–May 2025 vs. August–December 2024)
• Increased brand recognition on visual channels, especially Pinterest
• Effective targeting of well-defined audience groups in both the Silesian and Warsaw agglomerations
• Support for business activities related to expanding the Katowice mall

Goal: store visits from August to December 2024

Goal: store visits from January to May 2025

• Focus on the client’s real goal – driving physical visits to their malls
• Adaptive advertising strategy over time: from awareness and traffic campaigns to strictly local and sales-focused efforts
• Leveraging synergy between Google Ads and Pinterest Ads channels
• Close cooperation with the client’s team and tailoring activities to their growth plans

Interested in increasing foot traffic in your physical locations like Centrum Wnętrz Home Concept?
👉 Contact us and see what we can achieve together.