See how an effective SEO, content creation and link building strategy helped our client who has a camper van rental platform achieve an impressive 485.6% increase in organic traffic in just one year. Learn about the specific actions we took to dominate search results in Poland. Check out the details in our case study!
The client is an international platform for camper van rentals, offering users the ability to compare prices and book camping cars from professional providers. What sets them apart in the market is their transparent price comparison, customer support in native languages, and a focus on professional suppliers (no peer-to-peer providers). With an established presence in several countries, the client aimed to expand into the Polish market, and we were thrilled to assist them in reaching their SEO objectives.
When the client approached us, their Polish website was brand new, with no visibility or traffic. They wanted to target Polish travelers planning trips to distant destinations like Australia, New Zealand, and North America, seeking to rent a van for at least two weeks. The long-term goal was also to expand their focus to European destinations.
Our main task was to create new content for them, localize it to the Polish market, including detailed descriptions of various destinations such as countries and cities, while ensuring that it resonated with Polish audiences and adhered to SEO best practices.
From March 2024 to April 2025, we worked closely with the client’s team. Their in-house SEO experts provided detailed briefings, ensuring we understood their product and objectives clearly. The process was highly collaborative, and communication was transparent and efficient from the start. We received a comprehensive content brief that included their goals, target tone of voice, and specific text structures for each page.
Initially, our goal was to establish a solid understanding of their product, goals, and content requirements. Over the course of our work, the expectations were set as follows:
We met these expectations consistently, ensuring high-quality content and timely deliveries.
Monthly Meetings and Content Strategy: Each month, I met with the client’s SEO Expert to discuss which pages we would target with content. We identified specific subpages for localized content and determined other tasks we could assist with, such as headlines and meta descriptions.
Localized Keyword Research and Content Creation: We prepared in-depth, localized keyword research for the Polish market and then created high-quality, human-written content based on the brief provided by the client. Our content specialist, with experience in travel writing, ensured that all text was tailored to Polish audiences and perfectly aligned with SEO best practices.
Content Verification: The client had a Polish team member who verified our content. As a result, our content was met with minimal revisions, streamlining the process and allowing us to establish a highly efficient workflow.
Consulting: Beyond content creation, we also provided SEO consultation services. We assisted with localizing elements of the website, such as headings, titles, and meta descriptions. Additionally, we worked on localizing the booking flow to ensure a seamless user experience for Polish customers.
Link Building: Given the newness of the website, building a strong backlink profile was crucial. Although the focus was mainly on content, we also supported the client with a subtle link-building strategy, ensuring that their Polish website received proper attention from a local SEO perspective.
Growth in Visibility: The website began showing rapid improvement, with visibility increasing significantly by the second and third months. By then, the website had achieved thousands of impressions and hundreds of visits per month. These numbers continued to grow over time.
Metrics: The results were tangible. By the 12th month, the traffic and rankings continued to rise, confirming that our approach was successful. The number of impressions was 538,5% higher, and the number of page clicks was 485,6% higher than it was in April 2024!
With extensive experience in the Polish market, we are well-positioned to help international brands expand effectively into Poland. Our team of native Polish speakers, content specialists, and experienced SEO professionals ensures that every piece of content is localized to the highest standards.
We understand the nuances of the Polish market and provide tailored strategies that align with local preferences and SEO expectations. Whether you’re looking to build a strong SEO presence from scratch or improve existing performance, partnering with us for your expansion into Poland is a smart choice.
Our collaboration with the client is a testament to our expertise in both content creation and SEO, particularly in the Polish market. By focusing on clear communication, precise content localization, and continuous support, we were able to meet the client’s objectives and contribute to the brand’s successful expansion into Poland.
If you’re looking to grow your presence in the Polish market, we’d be happy to help you achieve similar success.
