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Loading...HR - what is it?
Apart from the fact that the market abounds in recruitment agencies that specialize in finding and delegating employees to relevant companies, nowadays, almost every enterprise has its own HR department. People working in the HR industry are supposed not only to recruit new employees but also to conduct training for the current workers and take care of staff development. Every month users type into Google thousands of queries containing the word “job”, related to a specific job offer or location. It’s also worth noting that during the pandemic more and more users started to search for remote work job offers. [caption id="attachment_29101" align="aligncenter" width="259"]
"remote work" volume trend[/caption]
More than 80% of job seekers take advantage of the Internet which is perceived as an affordable and time-efficient source of attractive and relevant job postings. At the same time, users looking for a job still encounter difficulties in finding suitable offers, whereas employers complain about the lack of appropriate candidates for the positions they advertise.
SEO, standing for Search Engine Optimization, is a crucial element that can help you make your company stand out from its market rivals. Properly conducted activities guarantee that your company website will be ranked higher on Google, your brand will become more recognizable, it’ll start to inspire trust and consequently, users will be more willing to send their CVs and apply for the jobs you offer. So what should you pay attention to when doing SEO for your HR department or agency?
SEO for the HR industry
The SEO strategy for the HR industry needs to be transparent and well-thought-out. As the process of searching for a job starts with typing a given job title into Google, we should begin with this aspect.Keyword analysis and research
Every SEO strategy begins with finding appropriate keywords. When preparing the list of key phrases, make sure that it includes words that can be potentially entered into the search engine by your target group. These phrases should express specific needs and expectations of the user (your potential employee).In order to facilitate the process of preparing your list of keywords, you can take advantage of many dedicated tools like SEMSTORM, Google Search Console, SEMrush, or Ahrefs. If you want to make sure that you found the right expressions, take a closer look at phrases used by your market rivals. Senuto is simply perfect for this purpose, as it’s a database containing all the necessary information about your market competition.
Job posting optimization
From the SEO perspective, there’s a close link between what your job posting looks like and what users see in the search results. So what should you take care of? Apart from the abovementioned keywords that should be employed naturally and efficiently, there are four crucial elements of every job offer that affect its reception.Title
This is the first element displayed in the search results. Don’t complicate it, your title should be concise, it also needs to contain a keyword. It’s one of the main Google ranking factors that determine the position of your ad in the search results. On the other hand, users decide to click on a specific search result only if they find it attractive, therefore, a professionally formulated title will increase your chances of encouraging people to visit your site.Lead
It means a few introductory sentences, which contain the most important information about the advertisement - this element should attract the attention of recipients, briefly outline the job offer and elaborate on the title.H1 and H2 headers
Properly applied headers should include appropriate keywords (e.g. concerning job position, requirements) on which you want your website to be displayed in the search results.Content
Your ad content should be specific and unique. Mention the name of the advertised job position a few times, in a natural way. Moreover, it’s worth writing about the job location or including information about remote work because candidates tend to provide specific city names when searching for job postings.
As you may guess, most advertising services are optimized so well that your job posting (published on one of such platforms) is still more likely to be displayed in the search results higher than the same job offer published on your company website. Unfortunately, many recruiters mistakenly give up promoting their websites, instead of providing links to their Career subpages in the content of the offers published on advertising services. It’s important as this step helps to effectively reinforce website positions on Google.
