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19 December 2023
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Loading...A new option has recently been tested on a small number of accounts, which allows us to see from the campaign level which devices our PMax campaigns perform best on. The choices are: mobile, PC, tablet and TV. In the future, it should also be possible to dispose of budgets between different device types.
Source: Google Ads panel
In the settings at the video campaign level, there is now the option to select the format of the ads we want to use. We can check all ad types (In-Stream ads, In-Feed ads and Shorts ads) or select only some of them.
Source: Google Ads panel
Some Google Ads accounts have displayed messages about providing Google with consent from users within the European Union to process their personal data and use it to personalise ads.
Source: Google Ads panel
In 2024, the policy implementation actions will affect the measurement functions and, more specifically, data from apps, sites and data tools from non-Google sources (e.g. importing offline conversions).
