PPC Weekly News Review (11.12.2023 – 15.12.2023)

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PPC Weekly News Review (11.12.2023 – 15.12.2023)
19 December 2023
Find out what updates have recently arrived in the PPC area! A new data view for PMax campaigns, a choice of video ad formats and changes to the privacy policy.

1min.

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New Form of Data Presentation in Performance Max Campaign

A new option has recently been tested on a small number of accounts, which allows us to see from the campaign level which devices our PMax campaigns perform best on. The choices are: mobile, PC, tablet and TV. In the future, it should also be possible to dispose of budgets between different device types.

pmax devices

Source: Google Ads panel

Possibility to Choose the Format of Ads in Video Campaigns

In the settings at the video campaign level, there is now the option to select the format of the ads we want to use. We can check all ad types (In-Stream ads, In-Feed ads and Shorts ads) or select only some of them.

ads types

Source: Google Ads panel

Updates to the Consent Procedure for Traffic in the European Economic Area (EEA)

Some Google Ads accounts have displayed messages about providing Google with consent from users within the European Union to process their personal data and use it to personalise ads.

zgoda google ads

Source: Google Ads panel

In 2024, the policy implementation actions will affect the measurement functions and, more specifically, data from apps, sites and data tools from non-Google sources (e.g. importing offline conversions).

Author
Author
Weronika Strzeżyk

Junior SEM Specialist

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