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28 February 2025
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Loading...Google is rolling out an update to Responsive Search Ads (RSA) that changes how headlines are displayed. Previously, the system could use headlines as descriptions if it determined this would improve campaign performance. Now, it’s taking things a step further—up to two headlines can be converted into sitelinks, directing users to the final URL of the ad. This feature is being rolled out globally across all languages, and Google will continue to respect pinned headlines and descriptions.
source: Google Ads Help
What does this mean for you?
This new option may increase click-through rates (CTR) and overall engagement, especially if you have well-optimized headlines. However, to maintain full control over how your ads appear, it’s essential to monitor reports regularly and test different ad variations.
Google has announced that starting March 19, 2025, Google Ads will no longer serve ads on parked domains. Currently, Google Ads may place ads on such pages, often resulting in low-quality traffic and wasted ad spend.
source: Google Ads Team
What does this mean for you?
Advertisers may notice a decrease in impressions and clicks, but at the same time, an improvement in traffic quality and campaign performance. Removing these placements should help reduce inefficient spending on clicks from low-value sites. If you want to maintain control over where your ads appear, it’s worth analyzing past performance data and adjusting your targeting strategy accordingly. If you wish to enable this option manually, navigate to your account settings and make the necessary adjustments.
