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27 September 2024
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Loading...When creating a video campaign in Google Ads, under the additional audience segments tab, you can now find a new setting that allows the addition of custom search terms. This feature groups users based on their search activity.
source: Google Ads Panel
By adding custom search terms to your video campaign, your ads will be shown to users who are searching for those phrases or similar ones. This is a great opportunity to precisely target your audience.
In Performance Max campaigns, you can now track the search impressions share. You can find the corresponding column in the column customization view, where it can be added at the campaign level.
source: Google Ads Panel
This new metric, specific to search network results, allows for more accurate analysis of your advertising efforts compared to competitors.
