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Loading...The Demand Gen campaigns now offer the option to set a total budget for the entire campaign (previously, only a daily budget was available).
Source: Google Ads panel
What Does this Mean for You?
If you choose this budget allocation method during the campaign run, you must provide an end date so the Google Ads system knows how to manage the allocated funds. This ensures that the budget stays within the defined limits and won’t be exceeded.
A new feature for automatic video enhancements has been introduced in Performance Max campaign settings. Google will now be able to create alternative video formats and generate shorter versions of the videos.
Source: Google Ads panel
What Does this Mean for You?
For greater control over your campaigns, we recommend disabling this option.
Starting October 1, 2024, Google Ads will update its policies regarding alcohol advertising. In Poland, it will be permissible to promote content related to beer.
Source: Google support
What Does this Mean for You?
Upon obtaining the appropriate certification, you will be able to advertise beer and share information about it. However, the sale of alcohol, as well as the advertising of other types of alcohol, will remain prohibited.
Once implemented, the “Set Target ROAS” recommendation will automatically increase the daily budget of the campaign. Previously, when the Google Ads recommendation system suggested a change to the daily budget, manual approval was required.
What Does this Mean for You?
It’s important to closely monitor Google Ads activities if you opt for this recommendation to prevent unexpected budget overruns.
In 2025, video campaigns aimed at driving conversions, also known as action-oriented video campaigns, will be replaced by demand generation campaigns.
What Does this Mean for You?
This change could positively impact the effectiveness of these campaigns.
