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Loading...A new restriction has been introduced in the optimized targeting settings for Demand Gen: “Only show ads to people within my age and gender specifications”.
source: Google Ads Panel
What does this mean for you?
You can now select this option to limit the reach of optimized targeting in your Demand Gen campaign exclusively to the audience groups you’re interested in, based on age and gender.
Starting in October 2024, new campaigns in the Search and Display Networks will no longer have the option to choose Enhanced CPC (eCPC) as a bidding strategy. This change is driven by the availability of more advanced, machine-learning-based bidding strategies.
Existing campaigns using eCPC will continue to operate unchanged until March 2025. From that date, all existing campaigns using Enhanced CPC will be migrated to manual CPC bidding.
source: Google Ads Mailing
What does this mean for you?
If no changes are made to your campaign by March 2025, it will be automatically switched to manual CPC bidding.
If you are using the Maximize Clicks feature and have selected Enhanced CPC, no action is required. As of March 2025, these campaigns will operate under the Maximize Clicks bidding strategy.
Google has announced the automatic linking of Google Ads and Google Merchant Center accounts by October 3, 2024, in an email sent to advertisers who have not yet linked these accounts, notifying them of the change.
source: LinkedIn
What does this mean for you?
If you have Google Ads and Google Merchant Center accounts that are not linked, Google will automatically link them by October 3 (unless you do so earlier). This step ensures that your products can appear in ads, making it easier for customers to find them quickly in Google.
