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Loading...A new feature, Benchmarking Data, is now available in Google Analytics 4 on some accounts. It allows you to compare your results with those of competitors in the same industry. To use it, you need to enable “Modeling contributions & business insights” in Admin > Account details.
Source: GA4 panel
What Does this Mean for You?
After enabling this option, you may gain access to comparisons between your results and those of your competitors, which can help in developing a better marketing strategy. Google ensures that all data in such reports is encrypted and properly protected.
Google Ads now offers the ability to create remarketing lists based on people who have watched selected videos on YouTube.
Źródło: Google Ads panel
What Does this Mean for You?
To create such a list based on a specific creator’s video, you need to obtain their consent to link the video to your Google Ads account.
Starting October 2024, new Google Ads accounts will have the option to automatically disable the display of ads on parked domains.
Source: Google support
What Does this Mean for You?
This is definitely a positive change, as it has already been recommended to disable ad display on such domains.
