New Process for Google Campaign Creation and Data Sources in GA4 – SEM News #1 October 2025

Google has introduced a new campaign setup in Google Ads. Instead of the traditional initial campaign type selection, advertisers now need to decide whether they want to promote across all channels (which automatically creates a Performance Max campaign) or focus on specific channels, such as Search, Display, or Video.

Source: Google Ads panel

What does this mean for you?

• Higher risk of unintentionally launching a Performance Max campaign instead of a standard campaign format.
• More complex access to Shopping campaigns, which now require additional configuration.
• Another step toward full automation and promoting Performance Max–based solutions.

Google has introduced the ability to import cost data from Facebook, Instagram, and TikTok ads into Google Analytics 4 (GA4). This feature enables advertisers to centralize advertising spend data from multiple platforms within a single system, significantly streamlining campaign performance analysis. The data import process can take up to 30 minutes, while full data availability may take up to 24 hours.

Source: Google Analytics 4 panel

What does this mean for you?

• Data Centralization – monitoring spend across multiple platforms in GA4 enables more consistent and comprehensive reporting.
• Budget Optimization – easier comparison of costs and performance across sources allows for more efficient allocation of advertising budgets.
• Performance Analysis Simplification – integrating data from different platforms provides a more accurate assessment of campaign effectiveness and supports more informed marketing decisions.

Starting October 2025, Meta (Facebook, Instagram, Threads) will implement a complete ban on paid political, electoral, and social issue ads in the European Union. This decision is driven by new EU regulations (TTPA) that impose transparency and campaign funding requirements.

What does this mean for you?

• No paid promotion of political content is allowed on Meta platforms in the EU.
• Publishing political content remains possible organically.
• Organizations and political parties must adjust their communication strategies to the new regulatory landscape.