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05 September 2025
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Loading...Meta has introduced a Creative Testing feature that allows advertisers to compare up to five new ads within an existing ad set, without having to launch separate A/B tests. A portion of the budget can be allocated to these new variants, and the system ensures fair delivery for each test ad, while still keeping optimization active for the top-performing existing creatives.
source: Meta Ads Panel
What this means for you?
You can now test new creatives faster and more easily without sacrificing current campaign performance. It’s a practical solution that removes the need for additional A/B tests and speeds up the process of identifying winning ads.
Meta has announced that starting in July 2025, optimizing for Landing Page Views will no longer require a Pixel. Until now, this objective relied on the PageView event triggered by the Pixel, which excluded advertisers who, due to technical or policy limitations, couldn’t install or share a Pixel.
What this means for you?
This is especially good news for businesses that were previously limited to optimizing for Link Clicks only. They can now switch to Landing Page Views, leading to higher-quality traffic and better data insights. However, this option should be seen as more of a fallback solution — best used in cases where implementing a Pixel is genuinely not possible.
