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24 October 2025
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Loading...Google is rolling out a new AI-powered tool that automatically creates videos for Demand Gen campaigns using existing images, copy, and branding assets. The system generates video content in multiple formats (vertical, horizontal, square), enabling placement across YouTube, Discover, and Gmail. Automatically generated videos will be labeled as “Source: Advertiser.”
Source: Google Support
What does this mean for you?
Your Demand Gen campaigns can now automatically incorporate a video component without the need for producing video assets. This can enhance reach and creative performance, but it requires oversight to ensure the quality of the generated videos.
Meta Ads has updated its catalog campaigns: the product catalog selection will now be made at the campaign level rather than at the individual ad level, as was previously the case.
What does this mean for you?
You now need to plan in advance which catalog will be assigned to the entire campaign. Mixing multiple catalogs within a single campaign is no longer possible, requiring a more strategic approach to campaign structure.
