The most popular industries and their performance in AI Overviews

In a nutshell, AI Overviews is a new feature in Google search, available in Poland since March 2025. It involves AI generating longer answers to queries by drawing on resources from pages in the Google index. This module provides detailed answers in just a few seconds, and users often do not even need to visit any pages to get the information.

According to research (2) conducted in the US based on 2.37 million queries, the AIO module appears in 25.8% of queries. AI Overviews responses most often occur in response to informational queries (38.7%), followed by commercial and transactional queries at 21.3% and 15.8%, respectively.

Source: seo.com

The study also showed that the longer the query, the greater the likelihood of an AI response. This is because when we type longer queries, we usually have a specific intention that Google can more easily understand, thanks to the use of more words. This allows it to prepare a more precise response.

Source: seo.com

In the automotive industry, the most frequently cited are the giants. Huge brands that allocate huge marketing budgets to SEO and AISO activities. In this industry, technological adaptation is significant, as evidenced in the activities of global brands.

The most frequently cited brand in AIO is Hyundai, followed by BMW, Mercedes, and Kia. Hyundai is mentioned in the context of the performance of electric and hybrid cars, as well as its status as a modern brand with innovative solutions. Hyundai’s branding is very effective, also in the eyes of AI.

Source: amsive.com

And what about queries such as “the safest SUV”? In response, Google lists specific models, justifying its choice based on the characteristics of the cars mentioned in sources or tests conducted. This shows that in this industry, it is imperative to invest in so-called ePR, i.e., building the image of specific car models online.

Source: Google AI Overviews response

The beauty sector has its own rules. It is an industry where the most user-generated content is created. Reviews, tutorials, cosmetics tests – there is a lot of it on the web, both from well-known makeup gurus and amateurs. Therefore, for cosmetics brands, the key to appearing in AI Overviews is to combine technical optimization for AI with the inclusion of ratings and reviews on the website.

Let’s check this out using the phrase “what serum for dry skin” as an example – this is a typical informational query in the beauty industry.

Source: Google AI Overviews response

The response provides information on which ingredients to look for when choosing a serum, etc. However, let’s focus on the sources used. We have House of Beauty Brands, Superpharm, and Cocolita. What do these websites have in common? On their product pages, they display reviews and ratings for specific products, which increases their credibility and provides Google with a so-called social proof signal. In addition, there is a correctly implemented product schema that, among other things, marks the product’s price and availability. 

Furthermore, on the Superpharm website, the article is written in the first person. It includes phrases such as “I recommend,” which Google also perceives as a signal of an honest review.

Source: excerpt from Superpharm.pl

Choosing appliances isn’t easy. The number of available models can be overwhelming and effectively hinder the choice, and what is more, these are everyday items, so we want them to be the best possible. That is why users very often enter queries in this industry context to help them choose: “what TV for up to PLN 1,000,” “which washing machine for a small bathroom,” etc. What do AI Overviews’ answers to such queries look like?

Source: Google AI Overviews response

Usually, the user receives suggestions for several recommended models along with features worth considering. On the right-hand side of the indicated sources, we can see that these are rankings and guides. This is key information for businesses in many e-commerce sectors, not just household appliances – AI is very fond of comparisons, rankings, and lists. 

Although there are some neutral rules for AI positioning, the approach varies slightly across industries. That is why it is so important to adapt your AISO strategy to your company’s area of activity.

What is worth remembering?

• AIO results vary depending on the industry and type of query.
• Take care of the technical aspects of your website, such as schema (structured data).
• In terms of content, create rankings, comparisons, and lists of recommended products.
• Take care of ePR —i.e., securing mentions of your brand and products online.

Although each industry has a slightly different “key” to building visibility in AI Overviews, one thing is sure. According to the Delante team, AI Search Optimization is a must for companies planning to grow in 2026. It is a business necessity for all businesses that want to reach customers online through new channels. If you need support in this area, please contact us! We will be happy to help you choose a strategy tailored to your industry.

Sources:

1. https://www.amsive.com/insights/seo/the-leading-brands-domains-in-ai-search-across-10-business-categories/
2. https://www.seo.com/ai/ai-overviews-seo-impact-keyword-study/