Search is changing. Not just SEO. Not just Ads. At Google I/O 2025, statements were made that confirm what we at Delante have been saying for months: AI is already shaping who shows up in the results – and who gets noticed by your potential customers – even before they click anything.
We’re where Search is evolving. We test. We consult. We guide our clients on how to move from mere visibility to meaningful presence in AI-powered answers. And today, we’re sharing key insights from Google I/O 2025, which took place on May 20–21.
What was announced at Google I/O 2025?
“Google Search is evolving from a place where you find information to a place that helps you do things.”
– Liz Reid, VP, Head of Search at Google
This isn’t just a catchy phrase – it’s a fundamental shift in how Search works. Here are some of the core announcements:
AI Mode and Deep Search
Google Search no longer just gives you one answer. It engages in a conversation. It asks follow-up questions. It personalizes. And when you need a deeper dive, you can activate Deep Search. This new AI Mode is powered by a specialized version of Gemini 2.0, and is currently being rolled out in the U.S.
Interesting fact: It’s expected to work cross-lingually – you can ask in Italian and get an answer in English, or vice versa. Also, real-time translation is already available in Google Meet.
AI Mode Shopping Experience – Your Digital Shopping Assistant
A new section in Search where you don’t have to search – Google AI simply offers curated results based on reviews, sources, and availability. It’s your new shopping partner that helps you find the perfect product. You can even upload a photo to see how an outfit looks on you… and yes, AI can even make the purchase for you.
As quoted at I/O: “Users shouldn’t have to click ten links to figure out what to buy.”
Visual Search on steroids – real-time help with Project Astra
AI recognizes objects in photos and instantly adds context: what it is, where to buy it, and what the alternatives are. It works in real time – you can record a video and ask questions on the fly. Note: this product is still in the experimental stage. Project Astra is also being developed in collaboration with the blind and low-vision community to offer strong accessibility support.
These are just a few of the updates. To dive deeper into the announcements, check out these official Google sources:
What does this mean for brands and marketers?
- AI can either replace your website- or highlight you as a trusted source.
- SEO alone isn’t enough. Ads alone aren’t enough. It’s time to think holistically about Search.
- Your brand needs to be not just in the results, but be the answer.
How is Delante responding?
For the past two years, we’ve been preparing our clients for the rise of AI Search. Today, 87% of our projects are already visible in AI Overviews, ChatGPT, and Perplexity.
Here’s what we offer:
- AISO Audit (Search & AI Optimization) – we assess your brand’s current presence in AI-powered search results
- AI Visibility Boost – an actionable checklist and step-by-step improvements to increase your brand’s exposure in AI
- Content & SEO for AI Mode – structured content, data, answers, sources, and full E-E-A-T alignment
- Training & Consulting – tailored for marketing teams and executive leadership
Got questions? Get in touch with us! https://delante.co/contact/
And here’s a video from Google showing what the new AI Mode can do, straight from the Google I/O 2025 stage.
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