Our client is a global manufacturer of conveyor and drive solutions, providing innovative, eco-friendly technologies for the logistics, transportation, and manufacturing industries. The company is committed to sustainable development, supports the UN’s environmental goals, and actively implements solutions that reduce its carbon footprint.
The client’s goal was to reach decision-makers at major international companies in the logistics, courier, and airport sectors. The goal was to acquire valuable followers on the company’s LinkedIn profile—those responsible for sustainability, innovation, and technology procurement. At the same time, it was crucial to highlight the positive environmental impact of the client’s solutions.
Advertisement showing the impact of client solutions on reducing emissions and improving energy efficiency.
Advertising focusing on innovation, recycled materials, the use of green energy and the circular economy.
The campaigns were targeted precisely at people in selected positions (including Sustainability Director, VP of Operations, CTO, Head of R&D) in 13 of the largest companies in the sector, such as Amazon, Siemens, UPS, FedEx, DPD, Honeywell and Beumer.
Wdrożona strategia przyniosła konkretne, mierzalne rezultaty, które znajdują bezpośrednie odzwierciedlenie w najważniejszych wskaźnikach biznesowych.
This is 50% lower than the average cost per follower in LinkedIn Ads campaigns for B2B and technology industries (without limiting it to high-level positions).
Up to 80% lower than average bids in LinkedIn Ads campaigns for B2B and technology.
Significantly above the market average, indicating high audience engagement and effective creative. The global average CTR for sponsored content ranges from 0.44% to 0.65% and varies depending on the country and ad format.
Targeting decision-makers from 13 of the largest companies in the logistics, transportation, and aviation sectors.
A strategy based on qualitative reach to key stakeholders in the industrial sector
· Communication firmly rooted in environmental values and sustainable development
· Excellent cost-effectiveness in a challenging and competitive advertising channel like LinkedIn
Looking for a way to reach decision-makers in the industrial, technology, or logistics sectors? LinkedIn Ads campaigns are an effective B2B tool—especially when precision and lead quality are key.
👉 Let’s discuss a strategy tailored to your company.
