- Linking Google Ads and Google Analytics
- Linking Google Ads and Google Analytics accounts - a step by step guide
- The most common problems and solutions
- The takeaway
Linking Google Ads And Google AnalyticsLinking Google Analytics and Google Ads accounts allows you to fully observe the behavior of a site user, meaning a potential customer. You can check their reaction to Google Ads campaigns (e.g. viewing and clicking on ads) or the number of conversions (i.e. valuable actions taken on the site by the user). These can be steps such as downloading an ebook, signing up for a newsletter, reading an article or making a purchase. As a result of the above integration, any Google Analytics user with access to the data selected when linking accounts will be able to see information imported from Google Ads. The same applies to Google Ads - if you choose to import Analytics data (remarketing lists, e-commerce goals/transactions, values) into a Google Ads account, it'll be available to all users of that account.
Linking Google Ads And Google Analytics Accounts - A Step By Step Guide
Linking from Google Analytics1. Ensure you have accesses that will allow you to link accounts. In the case of Google Analytics, these must be edit permissions. In the case of Google Ads - the administrative access. Remember that you can always remove administrative access after the configuration is finished. 2. Log in to your Google Analytics account. Here you can enter analytics.google.com or quickly open Google Analytics from your Google Ads account. Click the Tools tab, select Analytics and enter your login information. 3. Go to the Admin tab and select the property you want to connect to Google Ads (you can have multiple accounts in Analytics - each account can have multiple properties, and each property can have multiple views). 4. Find Google Ads in the property column, locate Google Ads and click. 5. It's time to select the group you want to edit. Click the new link group, and then select the appropriate group. 6. Finally, you can add or remove Analytics data views (slider on or off). Confirm your edits by clicking link accounts. From now on, Google Analytics will be collecting data from Google Ads.
Linking from Google Ads1. Log in to your Google Ads account and click the Tools tab (upper right corner). In the configuration section, select linked accounts. 2. Find the Google Analytics section and click details. 3. You'll see a list of Google Analytics services that you can link. The status column shows whether the service is connected to Google Ads. 4. In the actions column, you can click link to connect selected properties. When you click link, you'll see one of two possible screens: (a) if the selected service has one view of data, only the name of the view will be displayed. Select import site data to see Google Analytics data in Google Ads reports (b) if Google Analytics has multiple data views, you'll see a list of views that can be linked. You have two options to choose from:
- Link: data on clicks and costs from Google Ads will be available in Analytics, whereas goals and transactions from Analytics will be available in Google Ads. Combine as many data views as you like.
- Import site data: select one data view you want to import from your site (you need to add Google Analytics columns to Google Ads reports).
What data can be imported and exported after the integration?Once your Google Ads account is connected to Google Analytics, go to the linked accounts tab. Here, you’ll see data imported from Google Analytics:
- Data views: information about the number of views that are linked to this service. When you hover over the data, you'll see details about link data views and imported page information.
- Targets: information about the number of targets imported into conversion reports for a given service.
- Recipients: information about the number of created remarketing lists.
- Accounts: this is information for MCC accounts about the manager accounts that have access to the service (in other cases you'll see "This account" information).