What is Search Presence and why is it replacing traditional “SEO positions”?
Search Presence is a modern approach to visibility that assumes a brand must be present across all places where users look for information — not only in traditional Google search results. It reflects the full spectrum of where decisions are made today, far beyond classic SERPs.
Search Presence includes:
- traditional SERPs (SEO),
- AI Overviews,
- generative LLM answers (ChatGPT, Gemini, Copilot, etc.),
- Knowledge Panels,
- Social Search platforms (YouTube, Reddit, TikTok, LinkedIn),
- AI-generated comparisons and rankings created by models.
This marks a shift from thinking “What position am I on?” → to “Am I present where the user actually makes a decision?”
What questions does Search Presence answer?
- Where is my brand visible across Search — beyond Google Organic?
- Does AI recommend me as often as SEO does?
- Do users recognise my brand across multiple Search surfaces?
- Am I losing to competitors in places I wasn’t monitoring before?
Why is Search Presence critical in 2026?
Because Search has evolved into an ecosystem, not a single channel.
Purchase decisions no longer happen only in the Top 10 results — they now happen:
✔ in AI modules,
✔ inside generative search engines,
✔ within video and social content,
✔ in chatbot responses,
✔ in model-generated comparisons and rankings.
If a brand focuses solely on traditional SEO positions, it misses the majority of modern decision-making touchpoints.
You can learn more about Search Presence in our materials on:
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