What is Search Volume? – Definition
Search volume is the number of times a given keyword is searched by users during a certain period, usually one month. Simply put, volume answers the question: “How many times do users enter this keyword in the search engine?”. Many SEO keyword analysis tools provide the search volume for individual keywords.
Search Volume and SEO
General keywords usually have the highest search volume, however, they often have a lower CTR and are much more competitive. Long-tail keywords (more detailed) have higher CTR and less competition, although the search volume is lower. Search volume is an important aspect taken into account when selecting keywords for the SEO process.
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