Microsoft Copilot

Microsoft Copilot is an advanced artificial intelligence (AI) assistant integrated into the Microsoft 365 ecosystem, the Bing search engine, and the Windows operating system. The tool utilizes Large Language Models (LLMs), including OpenAI’s GPT-4 architecture, combining them with user business data (calendars, emails, documents) via Microsoft Graph technology.

Unlike standard chatbots, Copilot does not operate in a vacuum—it functions within the secure context of corporate resources, automating tasks, generating content, analyzing data, and supporting real-time decision-making processes.

How does Microsoft Copilot work?

The operational mechanism of Copilot relies on three integrated pillars that distinguish it from public AI tools:

LLM (Large Language Models): The engine responsible for understanding natural language, intent, and content generation.
Microsoft Graph: Technology that grants AI access to your company’s context (files in OneDrive, meetings in Teams), allowing for precise, context-aware answers.
Microsoft 365 Apps: Direct integration into the interface (GUI) of programs like Word, Excel, Outlook, or Teams.

What is Microsoft Copilot used for in business?

The tool finds application in daily operational and managerial work through specific functions within apps:

In Teams: Can Copilot summarize a meeting? Yes—it generates real-time notes, assigns tasks to specific people, and highlights key decisions.
In Excel: How to analyze data without knowing formulas? Copilot allows you to ask questions about trends, margins, or sales results in natural language and automatically creates charts.
In Outlook: How to manage an inbox? The assistant prioritizes emails, summarizes long threads, and suggests ready-made replies in a tone adjusted to the recipient.
In Word: How to speed up writing? AI creates document drafts, changes the tone of voice, and edits existing texts.

How does Microsoft Copilot affect SEO and AISO strategy?

For a marketer, the presence of Copilot in the Bing search engine (formerly Bing Chat) shifts the organic traffic acquisition model. The tool provides direct answers (Zero-Click Search), which forces a strategic pivot from classic SEO to AISO (AI Search Optimization).

To be recommended by Copilot as a knowledge source, website content must be:

Optimized for specific conversational questions (Long-tail keywords).
Marked up with structured data (Schema.org).

Embedded in domains with high Topical Authority.

What is the difference between Microsoft Copilot and ChatGPT?

ChatGPT is based on public internet data. Microsoft Copilot (in the business version) combines the power of the language model with your private corporate data (Microsoft Graph), ensuring data confidentiality.

Does Microsoft Copilot use company data to train the AI?

No. In the commercial version, Microsoft guarantees (Commercial Data Protection) that your company data, prompts, and outputs are not used to train public language models.

How to enable Microsoft Copilot in a company?

The basic version is available in Windows and Edge. Full functionality within Office apps requires purchasing an additional license (add-on) for a Microsoft 365 Business or Enterprise subscription.