What is microcopy?

Microcopy refers to short but essential pieces of text used on websites and in apps. They provide information that helps users navigate or use the product effectively and effortlessly. Examples include buttons like “Buy Now,” error messages, form labels, step-by-step instructions, and system notifications.

Think of microcopy as helpful messages that guide you on what to do next, reassure you when something goes wrong, or give you extra information when you need it. If microcopy were an assistant in a regular store, it would help you with simple, short phrases, like telling you where to find shirts, where the fitting rooms are, and what to do if there’s a problem with your payment.

Why do we need microscopy?

The goal of microcopy is to provide clear and understandable instructions that help users complete tasks easily, improving their overall experience with a product/device. Simply put, microcopy makes interacting with technology more intuitive.

When designed properly, microcopy creates a positive brand image by making interactions with its website or app more enjoyable.

Microcopy can:

  • Improve user experience (UX)
  • Increase conversion rates
  • Reduce user frustration
  • Lower customer support costs
  • Build trust in the company

microcopy example

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