UX (User Experience)

What is UX (User Experience)? – Definition

UX (User Experience) – a broad term describing all the reactions, emotions, impressions of users while interacting with an application, service, website, software or any other product.  UX combines multiple design disciplines to improve usability, responsiveness, and visual aspect. Designing with user experience in mind is a process applied to create digital products that are supposed to give us a positive impression.

UX - User Experience - Definition

Well-Designed UX – What Should It Be?

A well-designed UX is extremely important as it has a huge impact on usability and users’ impression of a given product. It also has a positive effect on the conversion rate. A great UX stands for, above all, simple and intuitive communication, clear and attractive design, and adaptation to users’ needs.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

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