UX (User Experience)

What is UX (User Experience)? – Definition

UX (User Experience) – a broad term describing all the reactions, emotions, impressions of users while interacting with an application, service, website, software or any other product.  UX combines multiple design disciplines to improve usability, responsiveness, and visual aspect. Designing with user experience in mind is a process applied to create digital products that are supposed to give us a positive impression.

UX - User Experience - Definition

Well-Designed UX – What Should It Be?

A well-designed UX is extremely important as it has a huge impact on usability and users’ impression of a given product. It also has a positive effect on the conversion rate. A great UX stands for, above all, simple and intuitive communication, clear and attractive design, and adaptation to users’ needs.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


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