Google Ads now lets advertisers preview sample headlines and descriptions from AI Max before enabling automated text creation. Search Engine Land reported the feature, called Text Customization Asset Previews, on October 8, and Google’s documentation confirms how it works. For businesses, it offers an opportunity to review how AI interprets their offer before using generated copy in a Search campaign.
The preview is a sample. It does not guarantee that those exact assets will appear in live ads.
Advertisers can review suggested copy without first enabling Text Customization. This gives campaign teams a way to assess the output before deciding whether to use the automation.
After a final landing page URL is supplied, the system generates up to 10 sample assets in total, comprising headlines and descriptions. Google says generation typically takes less than 30 seconds, rather than guaranteeing that turnaround for every request.
Previews support the languages available for Text Customization and most standard business categories. Adult content is excluded.
The feature appears in the Asset optimization section of the AI Max settings when creating a Search campaign. It is also available when editing an existing campaign.
To review the suggestions:
Viewing the examples does not require opting in to automated text creation.
From Delante’s perspective, the main benefit is an earlier opportunity to identify messaging that needs attention. Reviewers should check whether the copy accurately represents the product, reflects the brand’s voice, and preserves important conditions attached to the offer.
For example, “free delivery” needs closer scrutiny if it only applies above a minimum order value. A claim about fast fulfillment should also account for differences between items held in stock and products made to order.
These are suggested review scenarios, rather than errors observed in our own test of the feature. They illustrate why compelling copy also needs to match what the business can deliver.
Google’s reporting documentation notes that landing pages with limited content should expect fewer generated assets. This does not establish that a longer page will automatically produce better advertising.
In our view, the preview can serve as an additional check on landing page messaging. If the suggestions overlook a meaningful product advantage, the team should assess whether the page communicates it clearly. Generic suggestions may also prompt a review of whether the offer contains enough specific information to help customers make a decision.
A useful experiment would compare suggestions for two pages covering similar offers but providing different levels of detail. That could reveal differences in how the system interprets the content. The preview alone cannot establish which copy will generate more sales.
Once Text Customization is enabled, advertisers still need to monitor the assets used in their campaigns. Google-generated copy can be identified by the Google AI label in the Added by column. Combination reporting also shows asset combinations served in ads.
For paid search teams, a practical next step is to review previews across several landing pages and record any concerns before enabling automation. Decisions about continued use should also consider the copy actually served and the campaign’s results.
Sources
– Google Ads Help, “About text customization in Search campaigns”
Covers preview functionality, the number of sample assets, generation time, availability, and where to find the feature.
support.google.com/google-ads/answer/11259373
– Google Ads Help, “View reporting for text customization”
Explains the Google AI label, combination reporting, and why landing pages with limited content may produce fewer assets.
support.google.com/google-ads/answer/16739013
– Search Engine Land, Anu Adegbola, October 8, 2026, “Google Ads lets advertisers preview AI Max-generated ad copy before opting in”
Reports the update and clarifies that preview examples may differ from the copy ultimately served.
searchengineland.com/google-ads-lets-advertisers-preview-ai-max-generated-ad-copy-before-opting-in-494590
– Google Search Central, “Discover and your website”
Provides guidance on headlines, featured images, and eligibility for Google Discover.
developers.google.com/search/docs/appearance/google-discover
