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Loading...Why wrong keywords assigned to your website can be so harmful?
It might seem that even if your subpage displays on wrong and unexpected keywords, it’ll still generate clicks. However, there is nothing further from the truth - entering a website which doesn’t meet the user’s expectations due to the fact that it’s displayed on wrong keywords, can cost your site a life. After all, most potential customers look for specific products, not for websites randomly assigned to their search queries. Just to put you in the picture. Your exemplary customers enter the phrase “metal glasses frames” in Google and they expect to get at least a few interesting offers in the search results. However, when users enter one of the first websites displayed in the search results, instead of the specific product they’re looking for, they see a whole collection of plastic glasses frames which definitely don’t meet their requirements. Although the customers could potentially be interested in some products offered by the store, they go back to the search results almost immediately, dissatisfied with the website they’ve just visited. In this particular case, the content of the website was immediately rejected, even though the user entered the site. If it repeats frequently, Google may notice your high bounce rate and, as a result, it can consider your subpage or category as spam, trickery or deliberate misleading which may decrease the position of your website in the search results. However, what’s more important, if your website displays on wrong keywords, you may discourage customers who feel cheated because they haven’t found what they were looking for and instead, they only wasted their time. Such a phenomenon may also have a negative impact on your conversion rate which will decrease because of the frequent visits to the site not finalized with purchases. So if Google displays your subpage on wrong keywords, you need to solve the issue as soon as possible. But how to get down to it?My website is displayed on wrong keywords - what to do?
How to find the problem?
Start searching for reasons behind your website being displayed on wrong keywords by typing a simple command into the search bar - keyword site:page address. It helps you to find subpages on your website that are displayed on a given phrase. Consequently, you can easily check which subpages need to be taken into account when analyzing the potential problems. Thanks to seeing the subpages shown to you after using this command or thanks to noticing that some of them are missing, you’ll be able to quickly and effectively find the cause of the problem. But what are the most common issues in this respect?1. There is no subpage that would fit a given phrase better
If your website is displayed on wrong keywords, there might be several reasons behind it. The first one is simply the lack of the subpage which would perfectly fit a given phrase. In such a situation, Google finds a website which at least partially corresponds to the search query - let’s use the example of “metal glasses frames” again. In this situation, Google might display a website where some of the products are described as metal or where metal glasses frames are listed as one of the available types of the product. In this case, you should consider creating an additional subpage or subcategory that would be more suited to the needs of your potential customers.2. Content and its lack - even the seeming one
Probably every person associated with SEO knows that content is the king. The content, especially the longer one, shows Google what a given subpage is about. Therefore, the lack of content may be a reason why there is a problem with assigning appropriate keywords to your page. In such a situation, the search engine may wrongly identify the content of your website as it has only the metadata and some fragments of texts (e.g. in the footer) at its disposal. As a consequence, your site may be displayed on random words such as the website address or the name of the owner. However, having the content with the right length won’t ensure that your website will suddenly be displayed after entering a relevant phrase into the search engine. Texts on given subpages should be also optimized for appropriate keywords - those that fit the products or services offered on the website best. This is the only way to show search engine robots that users can find necessary items in a given category on your website. When looking for problems with keywords mis-assigned to your website, check if there is any hidden content which shouldn’t require any additional actions that could be omitted by Google and that could result in the search engine not taking the available text into consideration. Duplicate content is another phenomenon negatively influencing the SEO process. It applies to both internal (within the website) and external (between a few websites) duplicate content. It’s an extremely harmful situation and as a consequence, Google robots may perceive your website as spam.3. Wrong title and meta description
Title and meta descriptions are the first website elements noticed by users. Although we see these elements even before entering the site, they’re as important as the content itself. First of all, by corresponding to the users’ requirements expressed precisely in the search query, metadata can encourage potential customers to visit your website. Second of all, website title and metadata are important elements of the SEO process. For Google, the first words of the title are essential to determine the content of a given subpage.
Meta description is another equally important aspect. Here, it’s worth using carefully selected keywords on which your website should be displayed. Any unnecessary, additional or unrelated keyword phrases may mislead the search engine and result in incorrect assignment of keywords to given categories or products. Try not to duplicate metadata either between different subpages of your website or by copying them from other sites. It’s a mistake that can cost you a lot in respect of doing SEO for a given subpage.
4. Inappropriate use of headings
Formatting is as important as the content itself. Make sure that you use different types of headings in your longer texts. When it comes to SEO, headings help to highlight keywords and the most relevant parts of the text, therefore, ensuring that they comprise the right phrases is one of the SEO cornerstones. However, don’t overuse your headings. You need only one H1 heading for each text optimization and the number of your H2 and subsequent headings should be tailored to the length of the text. You should also avoid repetition - SEO specialists ought to aim at creating unique headings which are optimized for keywords and which clearly outline the subject of the successive parts of the text. In your headings, remember to avoid using words that aren’t relevant to the subpage such as “read more”, “check the prices” or “find out what are the advantages of the product”. These phrases are commonly used almost in every industry, therefore, applying them can significantly decrease your chances of the successful SEO process.
