Where are your clients looking for answers today? Until recently, Google dominated, but things have changed – more and more often, the first step is a conversation with ChatGPT or other AI tools. This is exactly where purchase decisions are increasingly being made.
Our process for optimizing visibility in ChatGPT includes:
ChatGPT presence audit
Technical and structural optimization
Content for ChatGPT – created to be cited
We position your website in Bing – a data source for many ChatGPT models
Monthly reporting of ChatGPT visibility
SEO & AI Specialist
At Delante, we specialize in strategic ChatGPT earch optimization, transforming your brand into an authoritative source of knowledge to which AI refers its users.
The SEO for ChatGPT is one of the areas of AISO activities, with the main goal of building brand visibility in AI-generated answers. Unlike traditional SEO in Google or Bing, here you don’t compete for ranking positions in search results, but for your brand to be mentioned as an example, recommendation, or source of knowledge.
Why is this so important? Because users often treat AI answers as their first source of information. If ChatGPT recommends your product in response to the question “Which office chairs should I choose?”, there is a high chance that a potential customer will visit your website and make a purchase.
We check if your brand appears in ChatGPT responses – in what context, for which queries, and how you compare to your competitors.
We adapt your website to AI requirements: structured data, crawlability, content accessibility without JavaScript.
We prepare content that answers real user queries and is readable for AI: comparisons, rankings, analyses.
We regularly analyze mentions, traffic, and changes in AI visibility – both qualitatively and quantitatively.
Goal: Increase visibility in traditional search engines like Google.
Goal: Increase visibility in AI-generated answers.
| Element | SEO | ChatGPT Search Optimization |
|---|---|---|
| Visibility | Google, Bing (traditional search engines) | ChatGPT |
| Mechanism | Indexing, backlinks, ranking factors | Mentions in sources, content structure, semantic data |
| Type of content | Optimized for keywords and user intent | Optimized for conversational mode (questions, answers, rankings) |
| Traffic | Organic | AI-driven |
Our SEO service in ChatgPT is a response to changing user habits: where they previously entered something in Google, now they ask AI.
A well-prepared strategy combines both approaches:
Query to ChatGPT:
„What’s the best invoicing software for freelancers?”
Before the visibility optimization process:
Your brand is not mentioned, and users see only global brands.
After the visibility optimization process:
ChatGPT cites your comparison article and recommends your solution.
