The success of this project is the result of developing a new advertising strategy based on in-depth discussions with the client about their goals, target audience, and product promotion preferences. Precise audience segmentation, the right campaign selection, and optimization of advertising efforts within Meta Ads made it possible to achieve excellent results with only a minimal increase in the advertising budget.
Website: https://decorlabs.pl/
Company Size: small e-commerce
We also work with Decorlabs on SEO and Google Ads – see what we’ve achieved here: Wallpaper store case study – +290% revenue from SEO and Google Ads in 6 months.
The client wanted to earn more from Meta Ads, but their previous results were disappointing. The challenge was to improve the ads so they would bring more revenue and better return on ad spend.
In 6 months, revenue grew from around 40,000 PLN to about 110,000 PLN — an increase of around 168%. Ad spending only increased by 15%, and the return on ad spend (ROAS) improved by about 130%.
The client wanted to grow online sales. Their previous ad campaigns were inconsistent and not well-planned for different stages of the buying journey.
The client decided to move all marketing activities to one agency. SEO and Google Ads were already handled by our agency, but Meta Ads had been managed by someone else. The wallpaper industry has clear seasonality, so planning the campaign timeline was important. Managing everything under one roof allowed us to take a more complete, data-driven approach.
We started with three main campaigns:
Later, we added a campaign to boost Instagram visits to build brand image and engagement. We tested both manual and ADV+ campaign types and kept only the top-performing ones:
We used video, single images, and product catalogs – carousels with catalogs performed best, bringing high engagement and conversions.
Between December 2024 and March 2025, we saw clear increases in conversions and purchases. There was a slight drop afterward, which is normal due to seasonal trends — this industry usually sees higher demand early in the year.
