Keyword Stuffing

What is Keyword Stuffing? – Definition

Keyword stuffing is an unethical method of improving the visibility of a website, which is considered to be one of the Black Hat SEO practices. It consists of loading a website with unnatural and excessive keywords appearing in content and the HTML code of a given page.

Keyword stuffing involves the repetition of phrases corresponding most closely to a website. One of the most common practices is to insert them as in the invisible text, e.g. white letters on a white background, or to introduce them into Tooltip – a comment that appears when you hover over the selected element.

What is Keyword Stuffing? Definition

How Does Keyword Stuffing Affect a Website?

This technique had been effective until Google introduced the Panda algorithm. Since 2011, the search engine has been penalizing sites that carry out spam activities. A website employing the keyword stuffing method must, therefore, consider the consequences of such actions. A website on which spam activities are detected may be penalized or even banned by Google. To avoid the search engine penalty, be sure to keep the keyword density of a page between 2-5%.

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

Fear of SEO - the Reason Why Some Entrepreneurs Don’t Invest in SEO

Fear of SEO - the Reason Why Some Entrepreneurs Don’t Invest in SEO

Have you ever heard about Google SEO? Are you aware that your market rivals invest in such activities and thanks to them their websites are ranked high on keywords that are related to your industry? Consequently, these companies probably reach many potential customers. So are you still afraid of SEO, even despite this information? Is there anything to be truly scared of? Let’s check why some entrepreneurs are so unwilling to invest in SEO.

Read more