What is voice search?
Voice search is a technology that allows you to search the Internet using voice commands instead of typing a query. The user speaks a command, and the system, e.g., Google Assistant, Siri, Alexa, or Cortana, recognizes the speech, converts it to text, and returns the most relevant answer.
Voice search uses automatic speech recognition (ASR) and natural language processing (NLP) algorithms to understand the user’s context and intent.
How does voice search work?
- The user speaks a voice command.
- The system records the sound and converts it into text (ASR).
- NLP algorithms analyze the meaning of the query.
- The search engine selects and presents the results, displaying them on the screen or as a voice response.
What does voice search mean for marketers?
The popularity of voice search is growing along with the development of mobile devices and smart assistants. Users are increasingly formulating queries in a natural, conversational, and full-sentence manner – e.g., “where is the nearest café?” instead of “café Warsaw.”
For marketers and SEO specialists, this means changing the way they optimize content. Highly effective websites are those that:
- are tailored to conversational language,
- have FAQ or Q&A sections,
- use structured data (schema.org),
- and are optimized for local search (Local SEO).
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