Delante at I Love Marketing 2025: AI, Analytics & Ads – Day One Recap (April 8, 2025)

The I Love Marketing conference is a key date on the calendar for anyone working in digital media. The spring 2025 edition kicked off on April 8, and the focus from the get-go was clear: AI in marketing isn’t just a trend anymore—it’s a staple.

Artificial intelligence dominated the conversation throughout the day. From ethics and automation to AI-generated visuals and tools for marketers, the topic took center stage in nearly every presentation.

At Delante, we make a point of attending the most important industry events, both in Poland and abroad. This year’s I Love Marketing was no exception. Representing us on day one:

• Agnieszka Gajda – Marketing Manager
  Agnieszka leads marketing strategy and brand communications at Delante. At the conference, she was there to connect, share insights, and soak up knowledge from the talks.
• Tomek Gniecki – SEM & Analytics Expert
  A specialist in paid media, growth strategies, and data analytics, Tomek provided practical tips to attendees about how to scale their businesses using SEM.
• Przemek Jaskierski – Senior SEO Specialist
  An expert in SEO and international expansion, Przemek engaged in conversations about how SEO can drive business results and how to navigate different markets effectively.

Here’s who stood out and why:

Kamil Porembiński (Qlos): AI for Data Security

The clear crowd favorite and winner of the day. Kamil explained how AI can detect fraud, protect sensitive data, and act as a digital guardian against scams. What made his talk special? It was clear, engaging, and filled with real-world examples, making technical content accessible and actionable.

Zuzanna Kwiatkowska (AI Flavours): The Dark Side of AI

Zuzanna delivered one of the most thought-provoking presentations of the day. Rather than showcasing tools, she focused on AI failures and the ethical lessons we should learn from them. Her example of Coca-Cola’s AI-generated Christmas campaign (technically perfect but emotionally off) reminded us that blindly relying on AI can hurt brand authenticity.

Tomek Graszewicz: AI Isn’t Magic—It’s a Tool

Tomek played the voice of reason. He debunked common AI myths and advocated for a smart, experimental approach. His core message: AI helps bring our creative ideas to life but only when we know how to use it strategically.

Anna Prończuk-Omiotek: How to Talk to AI (and People)

Anna’s presentation was energetic and packed with practical advice. She introduced her own prompt checklist and encouraged adapting AI communication styles to match different user personalities. Her talk was both tactical and deeply human, highlighting that good AI use starts with clear, intentional communication.

We focused on what we do best: SEO, SEM, international expansion, and scaling digital efforts. We connected with marketing professionals from a range of industries, including e-commerce, tech, and even agriculture. Here’s some of the hot topics that came up again and again:

• How to align SEO and SEM strategies with different business growth stages
• What to consider when entering new markets
• How SEO contributes to business goals and not just search rankings
• Opportunities in Google Ads, Meta Ads, and tracking performance in GA4

Oh, and our booth wasn’t all talk. Our SEO-themed GeoGuessr game drew quite a crowd, sparked conversations, and helped visitors get to know us in a fun, engaging way.