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Loading...1. Select key social media platforms - don’t provide links to all your profiles
There are many social media channels where companies set up accounts. The list includes both popular platforms like Facebook, Instagram, Twitter, LinkedIn, or Pinterest and less obvious ones such as Tumblr, About.me, or Flickr. You probably don’t post regularly on all of your social media profiles and this may have a negative impact on the reception of your company. Decide which platforms are the most active and crucial for your business profile and provide links to them on your website. Besides, paradoxically speaking, spoiling users for choice increases the probability that they won’t benefit from any of the provided options. Keep that in mind.2. Create SM redirects or use ready-made modules
Links to your social media profiles may have a form of interactive elements that redirect users straight to the company profile and allow them to share content. To implement these elements, you can either benefit from ready-made solutions or create and personalize your own module from scratch. This process shouldn’t be complicated or troublesome. After all, there are no creativity limits when it comes to possible redirect ideas.
3. Remember about assigning the nofollow attribute to all social media links except Google+
Links to social media platforms (except Google+) should have nofollow attributes in order to protect the power and value of the website. How to apply this attribute? Just insert similar information to the one found below into your page code:<a href="http://www.website.com" rel="nofollow">link</a>
4. Be moderate
Don’t overuse social media redirects. Providing links in the sidebar, menu, and footer simultaneously is a way too much. The links should be visible, however, they shouldn’t annoy website visitors. Although these elements are also important, they aren’t supposed to distract users or discourage them from accessing more relevant pieces of information on the website.5. Think about implementing social login
Social login is simply the possibility to quickly create an account on a given site with the use of data provided on Facebook or any other social media platform. The integration of your website with social media platforms may also be related to this functionality. This solution has both supporters and opponents, to be honest, it all depends on your target group. Some users appreciate the possibility to facilitate the tedious process of registering on various portals and prefer to log in via Facebook, while others want to decide personally what information to provide. Think about the possible attitude of your target group and choose an option that will meet their expectations.6. Run a company blog
Integrating your website with social media profiles is extremely important, especially if you regularly run a company blog (which we highly recommend). If you don’t have your blog yet and are wondering whether it’s a good idea to create one, read our previous entry: 9 reasons proving it is worth running a company blog. There is a huge chance that website visitors who appreciate your content will want to share it with others. You can make it easier for them by providing special “share” buttons on your blog.7. Display captivating social media posts on your website
If you have an Instagram or Facebook account you’re proud of, integrate it with your website. To do it, simply implement a widget responsible for displaying photos directly on the page. It’s a great way to attract users’ attention and inspire trust. If you run a company, show the real people standing behind the business. If you sell clothes, present them to average buyers, not on models. And if you run a service company, show how your projects are implemented.
