d-tags
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03 May 2024
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Loading...Google may use information about the number of products sold by a company to display appropriate annotations in ads, such as ‘Over 100 units purchased last month’.
Source: Google Support
What Does this Mean to You?
To enable annotations can serve as social proof and increase convenience for potential customers (confirming that people are buying your products, so they’re likely of good quality).
You can enable displaying conversion annotations in your ads in a few simple steps.
Go to your selected Merchant Center account > Settings > Conversion settings > Check the option shown in the graphic below.
Source: Google Merchant Center panel
Google no longer allows exclusion of certain topics at the campaign level in GDN.
Source: Google Ads panel
What Does this Mean to You?
If you want to exclude specific topics, you need to do it from the account level.
Tools and settings > Content suitability > Excluded content themes.
Source: Google Ads panel
