PPC Weekly News Review – #1 May 2024

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PPC Weekly News Review – #1 May 2024d-tags
03 May 2024
Check out what's new in the world of PPC brought last week - automatic pausing of keywords not generating results!

1min.

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Automatic Keyword Pausing in Google Ads

Google announces that from June 2024, low-activity keywords in Google Ads will be automatically paused. This applies to words that were created more than 13 months ago and have not received any impressions during the last 13 months (even if they were getting displays earlier).

What does this mean for you?

The change is aimed at simplifying the account structure by getting rid of keywords that don’t produce any results and focusing on those with visible effects.

Still, the final choice will be yours – if you decide that a keyword should be back in your account, you can bring it back yourself. However, it will be paused again if it does not get any impressions within the next 3 months.

Author
Michał Szydlowski
Author
Michał Szydłowski

Junior SEM Specialist

Author
Michał Szydlowski
Author
Michał Szydłowski

Junior SEM Specialist

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Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe