Google may use information about the number of products sold by a company to display appropriate annotations in ads, such as ‘Over 100 units purchased last month’.
What Does this Mean to You?
To enable annotations can serve as social proof and increase convenience for potential customers (confirming that people are buying your products, so they’re likely of good quality).
You can enable displaying conversion annotations in your ads in a few simple steps.
Google no longer allows exclusion of certain topics at the campaign level in GDN.
What Does this Mean to You?
If you want to exclude specific topics, you need to do it from the account level.