PPC Weekly News Review – #5 May 2024

From now on, in the “Breakdowns’ section, we can select the “Ad Creative” indicator.

Source: Facebook Ads panel

What Does It Mean to You?

Thanks to this presentation of data, we can create reports that show the results achieved by a specific ad. This allows us to better optimize future campaigns (e.g., the budget). Consequently, we can assign ads to different sets to ensure that a single ad does not consume the budget allocated for the entire group.

In Google Analytics 4 accounts, under the Reports > Realtime, you can now see how many users have visited our site in the last 5 minutes (previously it was 30 minutes).

Source: GA4 panel

What Does It Mean to You?

This is certainly a step towards accessing data in the most real-time manner possible.