PPC Weekly News Review – #5 May 2024

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PPC Weekly News Review – #5 May 2024d-tags
31 May 2024
With another week comes another handful of updates from the world of PPC! This time, it's Google Analytics 4 and Facebook Ads.

1min.

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Ad Creative Section in Facebook Ads Reports

From now on, in the “Breakdowns’ section, we can select the “Ad Creative” indicator.

ad creative in facebook ads report

Source: Facebook Ads panel

What Does It Mean to You?

Thanks to this presentation of data, we can create reports that show the results achieved by a specific ad. This allows us to better optimize future campaigns (e.g., the budget). Consequently, we can assign ads to different sets to ensure that a single ad does not consume the budget allocated for the entire group.

GA4: Users in the Last 5 Minutes

In Google Analytics 4 accounts, under the Reports > Realtime, you can now see how many users have visited our site in the last 5 minutes (previously it was 30 minutes).

user in last 5 minutes in ga4

Source: GA4 panel

What Does It Mean to You?

This is certainly a step towards accessing data in the most real-time manner possible.

Author
Author
Weronika Strzeżyk

Junior SEM Specialist

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Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe