PPC Weekly News Review – #5 May 2024



PPC Weekly News Review – #5 May 2024d-tags
31 May 2024
With another week comes another handful of updates from the world of PPC! This time, it's Google Analytics 4 and Facebook Ads.



Ad Creative Section in Facebook Ads Reports

From now on, in the “Breakdowns’ section, we can select the “Ad Creative” indicator.

ad creative in facebook ads report

Source: Facebook Ads panel

What Does It Mean to You?

Thanks to this presentation of data, we can create reports that show the results achieved by a specific ad. This allows us to better optimize future campaigns (e.g., the budget). Consequently, we can assign ads to different sets to ensure that a single ad does not consume the budget allocated for the entire group.

GA4: Users in the Last 5 Minutes

In Google Analytics 4 accounts, under the Reports > Realtime, you can now see how many users have visited our site in the last 5 minutes (previously it was 30 minutes).

user in last 5 minutes in ga4

Source: GA4 panel

What Does It Mean to You?

This is certainly a step towards accessing data in the most real-time manner possible.

Weronika Strzeżyk

Junior SEM Specialist

Leave a comment

Get a
Free Quote


Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe