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Loading...From now on, in the “Breakdowns’ section, we can select the “Ad Creative” indicator.
Source: Facebook Ads panel
What Does It Mean to You?
Thanks to this presentation of data, we can create reports that show the results achieved by a specific ad. This allows us to better optimize future campaigns (e.g., the budget). Consequently, we can assign ads to different sets to ensure that a single ad does not consume the budget allocated for the entire group.
In Google Analytics 4 accounts, under the Reports > Realtime, you can now see how many users have visited our site in the last 5 minutes (previously it was 30 minutes).
Source: GA4 panel
What Does It Mean to You?
This is certainly a step towards accessing data in the most real-time manner possible.
