SEO News Review #5/2024

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SEO News Review #5/2024d-tags
31 May 2024
Is it okay to leave a dog in a hot car? According to Google AI Overviews, yes! Keep reading to learn about a little bit nonsensical SGE funcionalities, Google algorythm leaks & new revealed crawlers.

2min.

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What’s happened in May in the SEO world?

Google Rolls Out AI-Powered Overviews In USA… And Fails?

Who hasn’t at least once heard something weird (or even eerie!) regarding the AI Overview tool, part of Google’s SGE, in the past month?

AI Overview was supposed to be a smart, technology-driven answer to complex queries.

Instead, we’ve learned that, apparently, you can leave your dog in a hot car (?) because the Beatles said so (??).

Source: https://www.reddit.com/r/GoogleAIGoneWild/comments/1czkqu6/trust_them_guys_its_ok_to_leave_your_dog_in_a_hot/

Google’s new SGE addition doesn’t seem to realize what jokes are. Furthermore, it proceeds to hallucinate and prepares a recipe for gasoline pasta sauce for you. Because why not, right?

Source: https://x.com/petergyang/status/1793480607198323196

Users are… disappointed, to say the least:

Source: Google Chrome search bar

It seems that Google has been trying to improve ever since. In one of their blogposts by Liz Reid we can see:

At the scale of the web, with billions of queries coming in every day, there are bound to be some oddities and errors. We’ve learned a lot over the past 25 years about how to build and maintain a high-quality search experience, including how to learn from these errors to make Search better for everyone. We’ll keep improving when and how we show AI Overviews and strengthening our protections, including for edge cases, and we’re very grateful for the ongoing feedback.

Liz Reid, AI Overviews: About last week

Let’s move on from the overviews, then!

Google Started Indexing EPUB Files

Google’s official changelog reveals that the EPUB file format was added to Google’s documentation of indexable file types. This direction aligns with Google’s idea of crawling the whole web – including all forms of documents, ebooks, etc. We don’t know anything more for now, but EPUBs are expected to rank soon.

Source: https://developers.google.com/search/docs/crawling-indexing/indexable-file-types

Two New Web Crawlers Revealed

Google has introduced two new crawlers, GoogleOther-Image and GoogleOther-Video, specifically designed for crawling binary data. Unlike text-based files like HTML, ASCII, or Unicode, binary data cannot be opened in a standard text viewer. This includes various file types such as images, audio, and video.

Source: https://www.searchenginejournal.com/google-reveals-two-new-web-crawlers/516658/

Google’s Algorithms Leaked? 🧐

Google’s recently leaked documentation discloses that it leverages search click data and Chrome browsing data to adjust search result rankings. Additionally, it extracts dates and author names from content and gives more weight to text formatted in larger fonts. These are just a few of the insights found in the documentation.

The disclosed documentation reveals over 2,500 modules containing 14,000 attributes (functions)—these are the factors that Google’s algorithm may consider. However, these are not directly “ranking factors.” The revealed modules pertain not only to Google’s main search engine but also to YouTube, video search, Google Books, Google Assistant, and website crawling infrastructure.

Source: https://ipullrank.com/google-algo-leak

Author
Ola Drewniak SEO Content Team
Author
Ola Drewniak

Content Specialist

An editor by profession. She has been working in marketing for the past 5 years — first in the social media teams of Krakow publishing houses, then in SEO and copywriting, until she finally decided to excel in content marketing and combine her organizational skills with her extraordinary linguistic sense of style. She works on content projects at Delante, conducting content audits, arranging content plans, and creating content for the most demanding clients. Privately, a cat behaviorist, future dog trainer, and a lover of tattoos and RPG games.

Author
Ola Drewniak SEO Content Team
Author
Ola Drewniak

Content Specialist

An editor by profession. She has been working in marketing for the past 5 years — first in the social media teams of Krakow publishing houses, then in SEO and copywriting, until she finally decided to excel in content marketing and combine her organizational skills with her extraordinary linguistic sense of style. She works on content projects at Delante, conducting content audits, arranging content plans, and creating content for the most demanding clients. Privately, a cat behaviorist, future dog trainer, and a lover of tattoos and RPG games.

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