PPC Weekly News Review – #4 March 2024

On some Google Ads accounts, character limits for headlines in video campaigns have been increased. Previously, the limit was up to 15 characters, and now:

• up to 100 characters in in-feed ads,
• up to 30 characters in non-skippable in-stream ads.

Source: Google Ads panel

Source: Google Ads panel

What Does this Mean to You?

Longer headlines present an opportunity to include more information, providing a greater chance to capture the attention of potential customers.

On individual accounts, an asset has been introduced allowing advertising audience to directly choose WhatsApp as a way of contact with the advertiser.

Źródło: LinkedIn

What Does this Mean to You?

This change significantly enhances the opportunity to improve communication with customers, offering them a quick and convenient form of contact.