SEO News #3/2024

3min.

Comments:0

Ads
SEO News #3/2024
29 March 2024
March is almost over! And on that note: ➡️ New Google algorithm update ➡️ Digital Markets Act ➡️ Change in conversions in GA4 ➡️ Controversial changes in the MidJourney regulations ➡️ New in Core Web Vitals: FID ➡️ INP ➡️ New study by Rand Fishkin, which shows that... 63.41 % of website traffic belongs to Google

3min.

Comments:0

Before we get into the world of Easter pleasures, it’s time to summarize what happened in the SEO industry this month. March started intensely with Google algorithm updates, and although it slowed down a bit, it still left us with a lot to discuss and process.

So let’s get started!

🚨 Google algorithm update

On March 5, 2024, Google officially shared information about releasing algorithm updates and implementing new spam policies. As always, the goal is to improve the quality of search results, but we know that, in practice, it is a much more complex topic. That’s why we described it in another article. See everything you need to know about Google’s March 2024 algorithm update.

The Digital Markets Act (DMA) comes into force

You may have recently noticed a message that appears in Chrome if you’re signed in to your Google account, saying you need to agree to connect your Google services because of the DMA.

From now on, by law, Google must have users’ consent to connect services and the data. These are Google services such as:

  • search engine,
  • YouTube,
  • advertising services,
  • Google Play,
  • Chrome,
  • Google Shopping,
  • Google Maps.

Failure to consent to combine services may result in less personalized ads or the inability to save places in the search engine if it and the maps are not connected. So, is it worth it? I think this is a question that every Google user must answer for themselves, as DMA assumes 😉

GA4 Conversions ➡️ Key Events

In GA4, just like in Universal Analytics, we had a conversions segment. From this month, the conversion data doesn’t disappear, but its name has changes – instead of conversions, key events will appear on your GA4 account.

But not to make it too easy… in GA4 there will still be a metric called conversions, but these will basically be conversions imported from Google Ads.

So, to quote Wojciech Urban, our R&D Spec, who commented on this topic: “If you had trouble finding something you needed in GA4, it will be a bit more difficult now” 🤷.

Why this change? In short, the name change aims to remove the discrepancy between conversion numbers in Google Ads and Google Analytics. But is it enough? It’s hard to say. We’ll see.

Changes to the MidJourney Terms of Use

This is not the end of adventures with AI, copyrights, and the whole avalanche of legislative problems brought by the artificial intelligence boom.

In March, the MidJourney regulations changed. For the better? For worse? You can see it for yourself:

BeforeNow
„If You knowingly infringe someone’s else intellectual property, and that costs us money, we’re going to come and find You and collect that money from You. We might also do other stuff, like try to get a court to make You pay our legal fees. Don’t do it.”„To the extent permitted by law, you will indemnify and hold us harmless, our affiliates, and our personnel, from and against any costs, losses, liabilities, and expenses (including attorneys’ fees) from third party claims arising out of or relating to your use of the Services and Assets or any violation of these Terms.”
Source: https://docs.midjourney.com/docs/terms-of-service

Change in Core Web Vitals: FID ➡️ INP

Officially, INP (Interaction to next paint) replaces FID in Core Web Vitals.

Source: https://twitter.com/googlesearchc/status/1767539836221546890

What is INP? As we read in Google Support document:

INP (interaction to next paint): A metric that assesses a page’s overall responsiveness to user interactions by observing the time that it takes for the page to respond to all click, tap, and keyboard interactions that occur throughout the lifespan of a user’s visit to a page. The final INP value is the longest interaction observed, ignoring outliers.

https://support.google.com/webmasters/answer/9205520?

Nowe badanie Randa Fishkina – 63.41% ruchu na stronach należy do Google

The study examines where website traffic will come from in 2024 (data for the USA).
What do we see? Google’s advantage is enormous, but it must be considered that this number includes all traffic from the google.com domain, i.e., from Google Docs, Google Sheets, or Gmail. Either way, 63.41% is a number that is far from competitors.

Source: https://sparktoro.com/blog/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro/

And what does this mean for us? Well, in short – SEO is not dead 😉
That’s it from SEO News for March 2024: see you next month!

Author
Ola Drewniak SEO Content Team
Author
Ola Drewniak

Content Specialist

An editor by profession. She has been working in marketing for the past 5 years — first in the social media teams of Krakow publishing houses, then in SEO and copywriting, until she finally decided to excel in content marketing and combine her organizational skills with her extraordinary linguistic sense of style. She works on content projects at Delante, conducting content audits, arranging content plans, and creating content for the most demanding clients. Privately, a cat behaviorist, future dog trainer, and a lover of tattoos and RPG games.

Author
Ola Drewniak SEO Content Team
Author
Ola Drewniak

Content Specialist

An editor by profession. She has been working in marketing for the past 5 years — first in the social media teams of Krakow publishing houses, then in SEO and copywriting, until she finally decided to excel in content marketing and combine her organizational skills with her extraordinary linguistic sense of style. She works on content projects at Delante, conducting content audits, arranging content plans, and creating content for the most demanding clients. Privately, a cat behaviorist, future dog trainer, and a lover of tattoos and RPG games.

Leave a comment

Get a
Free Quote

Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe