PPC Weekly News Review – #4 March 2024

1min.

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PPC Weekly News Review – #4 March 2024
29 March 2024
Read about what's new in Google Ads - interesting ad assets and greater character limits in video ad headlines.

1min.

Comments:0

Extended Headlines in Video Campaigns

On some Google Ads accounts, character limits for headlines in video campaigns have been increased. Previously, the limit was up to 15 characters, and now:

  • up to 100 characters in in-feed ads,
  • up to 30 characters in non-skippable in-stream ads.
headlines in in stream video ads

Source: Google Ads panel

headlines in in feed video ads

Source: Google Ads panel

What Does this Mean to You?

Longer headlines present an opportunity to include more information, providing a greater chance to capture the attention of potential customers.

Directing to WhatsApp Application from Google Ads

On individual accounts, an asset has been introduced allowing advertising audience to directly choose WhatsApp as a way of contact with the advertiser.

whats app asset in google ads

Źródło: LinkedIn

What Does this Mean to You?

This change significantly enhances the opportunity to improve communication with customers, offering them a quick and convenient form of contact.

Author
Author
Weronika Strzeżyk

Junior SEM Specialist

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Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

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