What is AAI and how does it measure your AI visibility?
AAI (AI Awareness Index) is a metric that shows how often—and in what context—a brand appears in answers generated by AI models such as ChatGPT, Gemini, Copilot, Claude or Perplexity. It is one of the most important indicators for evaluating visibility in the era of generative search.
AAI measures:
- the number of brand mentions in AI answers,
- contextual relevance (industry, product, comparison),
- sentiment of the generated mentions,
- frequency of appearance versus competitors,
- presence in generative rankings (TOP 3 / TOP 5 / recommended options).
Why is AAI more important than SEO positions?
In AI Search, there is no position 1, 2 or 3.
There is only one question: Does AI mention your brand at all?
AAI shows whether your brand is visible to a new type of user—one who receives generative answers instead of scanning a list of links.
Which user questions does AAI help evaluate?
- “Is my brand included by AI?”
- “How often do models mention me compared to competitors?”
- “Does AI understand what my brand should be known for?”
- “Is my AI visibility improving over time?”
How can you improve your AAI?
- strengthen your entity,
- create AI-Ready Content,
- build citability and presence in AI knowledge sources,
- expand social SEO,
- implement AISO Off-Site strategies.
You can read more about improving AAI on AISO, AI-Ready Content, AI-Focused Link Building and Knowledge Sources.
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