Above the Fold (ATF)

What is Above the Fold (ATF)? Definition.

Above the Fold is the site area we see when a website is loaded, without having to scroll down. The content we see after scrolling is called Below the Fold (BTF).

This term is particularly important in web design, online advertising and e-mail marketing. What information you place above the fold line will determine whether the user will interact with the site, read the email to the end or click on the banner ad.

The information you want to convey in the ATF space should be relevant to the user and presented clearly and in attractive way. It is worth placing a CTA in this area that will encourage the user to do the desired action or links that will facilitate the transition to another subpage.


For both users and Google, the content above the fold is the most important. This is where you should always place the H1 header with your key phrase, intuitive menu and your logo.

Was this definition helpful?
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


How to Help Customers Find You Online?

How to Help Customers Find You Online?

The percentage of people shopping online increases year by year. Consequently, the number of online stores is also getting bigger. What can you do to make customers’ decisions easier? How to ensure that users finalize transactions in your store? Keep reading to find how to achieve your goal!

Read more
Content Marketing Statistics & Facts You Simply Must Know

Content Marketing Statistics & Facts You Simply Must Know

Content marketing is one of the most frequently introduced strategies in online marketing by brands from all over the world and there is completely nothing strange about it. With well-planned and engaging content, you can establish trust with your audience, generate leads, improve conversion rate as well as boost web traffic, and build authority. Learn more!

Read more